Follow Instagram Contest Guidelines
No matter how big or small your Instagram contest is, it’s vital to abide by the Official Instagram Contest Rules.
Instagram advises all its users to run contests or giveaways legally so be sure to do your homework offline: read up on any laws that might apply to your area.
Where Instagram is concerned, the first thing is to officially include the rules and terms of eligibility, like:
Use the Correct Terms
Choose a Goal for Your Instagram Giveaway
Include the Brand Hosting the Instagram Giveaway
Write Clear Guidelines on How to Enter
Include the Start and End Date of the Giveaway
State That Instagram Is Not Associated with Your Instagram Giveaway
Include participation restrictions
Decide How to Announce the Winner
State How the Prize Will Be Delivered
Promote Your Instagram Contest
When you promote your Instagram contest from start to finish, it helps to drive a snowball effect of contest entries, each getting you closer to the results you want.
Instagram is one of the most popular social media platforms, but it has one of the shortest content lifespans.
On Instagram, content lasts between 21-24 hours. Once that 24-hour window passes, so does your opportunity to reach viewers. Without promotions, your contest can be lost or forgotten in a sea of content for viewers who didn’t instantly see your post or keep up with your content.
No Brainer Ways to Promote Your Instagram Contest
- Pre-promotion: Promote Your Instagram Contest Before It Starts Just like a warm-up routine before a workout, you want to start flexing those contest muscles before the real work begins.
When you let you let your followers know ahead of time that you’ll be doing a giveaway, you’ll help to build anticipation. You can also view the level of engagement with your pre-promotion post to get a glimpse of how many people are looking forward to entering.
- Instagram ads: Use Ads To Expand Your Instagram Content Reach Use ads to place your giveaway squarely in front of potential contestants. Since Instagram Ads are twice as effective as Facebook ads, you’ll have a better chance at successfully driving traffic to your Instagram contest.